Explainer Video Voiceover: How to Cast & Brief a VO
How to cast and brief an explainer video voiceover: tone, accent and languages, how long your script will run, a copyable VO brief, recording, usage rights and human vs AI voices.
Claymation (Clay Animation): What It Is, History & Examples
Claymation, also called clay animation, is a type of stop-motion animation where characters and sets are sculpted from a soft, non-drying modelling clay such as plasticine. An animator moves each figure by a tiny amount, photographs it, […]
Explainer Video Storyboard: Examples & Checklist
What goes into an explainer video storyboard, how it differs from a script, style frames and an animatic, a copyable frame template, a worked example and the checklist we’d use to review boards.
30-Second Explainer Videos: When Short Beats Long
When is a 30-second explainer video the right call? About 75 words, one idea, the platforms that reward short, a second-by-second structure with a sample script, and why 30 seconds isn’t half the price.
How to Write a Video Script (Explainer Template + Examples)
How we write explainer video scripts: the five questions to answer first, seven steps, a two-column template, a filled 60-second sample script and a words-per-second timing table.
Explainer Videos Guide: Types, Styles, Length & Cost
A buyer’s guide to explainer videos: the types (by job), the animation styles (by look), how long to make them, how they’re produced, what drives timelines and cost, and story ideas you can brief.
How Long Should an Explainer Video Be? (60-90s Rule)
Most explainer videos should run 60 to 90 seconds. Here’s the data behind the rule, length by use case, script word counts, real runtimes from our portfolio, and how length affects cost.
Explainer Video Company for Complex Products
Animation Explainers is an explainer video company — a specialist animation studio that turns hard-to-explain products and services into clear, conversion-ready films. We script, design, voice and animate custom 60–90 second explainers for B2B teams in SaaS, […]
SaaS Explainer Videos: Convert Confused Visitors Into Demos
A prospect lands on your product page. They have about ten seconds to decide whether your software is worth another click — or whether the next tab in their comparison set looks easier. A SaaS explainer video […]
How Much Does an Explainer Video Cost?
At Animation Explainers, the typical explainer video price is $6,000 to $35,000+. What your film costs within that range depends on length, style, how custom the visuals are, how many versions you need and how many people […]
What Is an Explainer Video? (Definition, Types & When to Use One)
If you have ever tried to explain a product in a sales deck and watched eyes glaze over by slide four, you already know the job an explainer video is hired to do: make one idea land, […]
What Is Cel Animation? (and When a Cel-Inspired Look Works for Explainers)
Every classic cartoon you grew up with was built, frame by frame, on sheets of clear plastic. That technique is cel animation — the workhorse of twentieth-century 2D, and the reason hand-drawn characters still feel so human […]
