Live action or animation for your explainer video? When each one wins, when a hybrid makes sense, what really drives the cost of each and five questions that will settle it for your project.

The 12 questions to ask any explainer video company before you sign, what a good answer sounds like, the red flags to listen for and a scorecard to compare proposals side by side.

30 explainer video examples grouped by style: 20 films from our studio and 10 famous brand explainers, each with its runtime, what it was made to do and the one lesson worth taking into your own brief.

How we make an explainer video in six stages, from the kick-off meeting to final files: what happens at each stage, what you sign off, how long it takes and how to keep it on schedule.

How to cast and brief an explainer video voiceover: tone, accent and languages, how long your script will run, a copyable VO brief, recording, usage rights and human vs AI voices.

What goes into an explainer video storyboard, how it differs from a script, style frames and an animatic, a copyable frame template, a worked example and the checklist we’d use to review boards.

When is a 30-second explainer video the right call? About 75 words, one idea, the platforms that reward short, a second-by-second structure with a sample script, and why 30 seconds isn’t half the price.

How we write explainer video scripts: the five questions to answer first, seven steps, a two-column template, a filled 60-second sample script and a words-per-second timing table.

A buyer’s guide to explainer videos: the types (by job), the animation styles (by look), how long to make them, how they’re produced, what drives timelines and cost, and story ideas you can brief.

Most explainer videos should run 60 to 90 seconds. Here’s the data behind the rule, length by use case, script word counts, real runtimes from our portfolio, and how length affects cost.